A. direct channel
B. indirect channel
C. flexible channel
D. static channel
Marketing Mcqs
The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
The network of company’s supply chain and its customers is called?
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above
The independent service provider of logistics who can do all the functions required by clients is classified as?
A. public held logistic provider
B. privately held logistic provider
C. Third party logistics provider
D. single part logistics provider
The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage
The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management
The strategy of launching new product in new market is known as?
A. Market penetration
B. Product development
C. Market development
D. Diversification
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel
The breakeven pricing strategy is also called?
A. learning pricing
B. marginal pricing
C. target return pricing
D. markup return pricing