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Marketing Mcqs

The process of comparing own products or services to leading firms practices to improve performance and quality is called?

Analyzing Marketing Environment, Marketing Mcqs /
The process of comparing own products or services to leading firms practices to improve performance and quality is called?

A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis

The process of comparing own products or services to leading firms practices to improve performance and quality is called? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The independent service provider of logistics who can do all the functions required by clients is classified as?

Marketing Mcqs /
The independent service provider of logistics who can do all the functions required by clients is classified as?

A. public held logistic provider
B. privately held logistic provider
C. Third party logistics provider
D. single part logistics provider

The independent service provider of logistics who can do all the functions required by clients is classified as? Read More »

Marketing Mcqs

The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

Marketing Mcqs /
The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company

The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as? Read More »

Marketing Mcqs

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management

The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?

A. flexible channel
B. static channel
C. direct channel
D. indirect channel

The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs