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Marketing Mcqs

The market segmentation based on customers seeking brands that deliver benefits is example of

Analyzing Marketing Environment, Marketing Mcqs /
The market segmentation based on customers seeking brands that deliver benefits is example of

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

The market segmentation based on customers seeking brands that deliver benefits is example of Read More »

Analyzing Marketing Environment, Marketing Mcqs

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above

The type of franchise network in which the company has network of non-dependent franchised dealers is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

Analyzing Marketing Environment, Marketing Mcqs /
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?

Marketing Mcqs /
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?

A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS

The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as? Read More »

Marketing Mcqs

The disagreement between different marketing channel regarding the roles, rewards and goals is called?

Analyzing Marketing Environment, Marketing Mcqs /
The disagreement between different marketing channel regarding the roles, rewards and goals is called?

A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict

The disagreement between different marketing channel regarding the roles, rewards and goals is called? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs