A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
Marketing Mcqs
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict
In external environment, the favorable factors and trends are classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The basic competitive strategies includes?
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS
The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS
The total number of level of intermediaries represent the
A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel