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Marketing Mcqs

The market segmentation based on customers seeking brands that deliver benefits is example of

July 17, 2022August 23, 2021 by admin
The market segmentation based on customers seeking brands that deliver benefits is example of

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

Categories Analyzing Marketing Environment, Marketing Mcqs

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

July 18, 2022August 23, 2021 by admin
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict

Categories Analyzing Marketing Environment, Marketing Mcqs

In external environment, the favorable factors and trends are classified as?

July 18, 2022August 23, 2021 by admin
In external environment, the favorable factors and trends are classified as?

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

Categories Analyzing Marketing Environment, Marketing Mcqs

The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

July 17, 2022August 23, 2021 by admin
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above

Categories Analyzing Marketing Environment, Marketing Mcqs

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

July 17, 2022August 23, 2021 by admin
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

Categories Analyzing Marketing Environment, Marketing Mcqs

The basic competitive strategies includes?

July 17, 2022August 23, 2021 by admin
The basic competitive strategies includes?

A. cost leadership
B. focusing strategy
C. differentiation
D. all of above

Categories Analyzing Marketing Environment, Marketing Mcqs

The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?

July 17, 2022August 23, 2021 by admin
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?

A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS

Categories Marketing Mcqs

The disagreement between different marketing channel regarding the roles, rewards and goals is called?

July 17, 2022August 23, 2021 by admin
The disagreement between different marketing channel regarding the roles, rewards and goals is called?

A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict

Categories Analyzing Marketing Environment, Marketing Mcqs

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

July 17, 2022August 23, 2021 by admin
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS

Categories Analyzing Marketing Environment, Marketing Mcqs

The total number of level of intermediaries represent the

July 17, 2022August 23, 2021 by admin
The total number of level of intermediaries represent the

A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel

Categories Analyzing Marketing Environment, Marketing Mcqs
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