A. ruggedness
B. competence
C. sophistication
D. excitement
The well-known brand ‘Apple’ is related to brand personality trait of? Read More »
Competitive Advantage, Marketing McqsA. online communities
B. social class
C. personality and self-concept
D. roles and status
The personal factors include? Read More »
Competitive Advantage, Marketing McqsA. business markets
B. reseller markets
C. government markets
D. international markets
A. upper middles
B. working class
C. middle class
D. upper uppers
A. 5 types
B. 4 types
C. 3 types
D. 2 types
A company’s microenvironment, the ‘ customer markets’ are of? Read More »
Competitive Advantage, Marketing McqsA. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
According to brand personality traits, the ‘sophistication’ is concluded as brand being? Read More »
Competitive Advantage, Marketing McqsA. experimental research
B. ethnographic research
C. observational research
D. survey research
The process of watching customers in natural environment is called? Read More »
Company and Marketing Strategy, Marketing McqsA. casual research
B. exploratory research
C. descriptive research
D. both a and c
The research based on hypothesis suggestion and problem definition is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. selective attention
B. selective distortion
C. selective retention
D. all of above
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
The second step in marketing research process is? Read More »
Company and Marketing Strategy, Marketing Mcqs