The well-known brand ‘Apple’ is related to brand personality trait of?
A. ruggedness
B. competence
C. sophistication
D. excitement
Marketing Mcqs
The personal factors include?
The personal factors include?
A. online communities
B. social class
C. personality and self-concept
D. roles and status
The markets in which the market offerings are bought from sellers for reselling purpose are known as?
The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets
The social class who rely on relatives for assistance in trouble times and economic support considered as?
The social class who rely on relatives for assistance in trouble times and economic support considered as?
A. upper middles
B. working class
C. middle class
D. upper uppers
A company’s microenvironment, the ‘ customer markets’ are of?
A company’s microenvironment, the ‘ customer markets’ are of?
A. 5 types
B. 4 types
C. 3 types
D. 2 types
According to brand personality traits, the ‘sophistication’ is concluded as brand being?
According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
The process of watching customers in natural environment is called?
The process of watching customers in natural environment is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The research based on hypothesis suggestion and problem definition is classified as?
The research based on hypothesis suggestion and problem definition is classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
The customers keeping such information that supports their attitudes towards brand is classified as?
The customers keeping such information that supports their attitudes towards brand is classified as?
A. selective attention
B. selective distortion
C. selective retention
D. all of above
The second step in marketing research process is?
The second step in marketing research process is?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above