The cultural factors must include?
A. beliefs and attitudes
B. social class
C. occupation
D. roles and status
Competitive Advantage
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
The mental process in which customer ends up as buyer of a new product is called?
The mental process in which customer ends up as buyer of a new product is called?
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
The types of consumer buying behavior are?
The types of consumer buying behavior are?
A. Two types
B. Three types
C. Four types
D. Five types
In ‘adoption process for new products’, the customer seek information in the?
In ‘adoption process for new products’, the customer seek information in the?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above
If product performance exceeds customer expectations, the customer is?
If product performance exceeds customer expectations, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above
In social class grouping, the white and blue collar workers with average pay can be classified as?
In social class grouping, the white and blue collar workers with average pay can be classified as?
A. upper middles
B. working class
C. middle class
D. upper uppers
A company’s microenvironment, the ‘general publics’ consists of?
A company’s microenvironment, the ‘general publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. public image
The tendency to which experiences of potential customers fits with the innovation is called?
The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment