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Marketing Mcqs

The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?

July 17, 2022August 25, 2021 by admin
The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?

A. indirect sales management
B. direct sales management
C. sales force management
D. persuasion management

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The second step of personal selling process after completion of prospecting and qualifying is to?

July 17, 2022August 25, 2021 by admin
The second step of personal selling process after completion of prospecting and qualifying is to?

A. approach
B. presentation and demonstration
C. handling objections
D. pre-approach

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

If the variable cost is $40 for and the fixed cost is $20 then the total cost is?

July 18, 2022August 25, 2021 by admin
If the variable cost is $40 for and the fixed cost is $20 then the total cost is?

A. $80
B. $20
C. $40
D. $60

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

In business markets the demand is more?

July 18, 2022August 25, 2021 by admin
In business markets the demand is more?

A. elastic
B. inelastic
C. realistic
D. insignificant

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The third step in new product development is?

July 17, 2022August 25, 2021 by admin
The third step in new product development is?

A. product screening
B. business screening
C. systematic screening
D. concept development and testing

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The Macro environment includes?

July 17, 2022August 25, 2021 by admin
The Macro environment includes?

A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and b

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The kind of cost which does not vary with the level of production of company or level of sales is classified as?

July 17, 2022August 25, 2021 by admin
The kind of cost which does not vary with the level of production of company or level of sales is classified as?

A. variable costs
B. fixed costs
C. total costs
D. all of above

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The generation born following ‘baby boomers’ is known as?

July 17, 2022August 25, 2021 by admin
The generation born following ‘baby boomers’ is known as?

A. generation X
B. generation Y
C. Both a and b
D. none of above

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The study of human population in context of gender, race and occupation is called?

July 17, 2022August 25, 2021 by admin
The study of human population in context of gender, race and occupation is called?

A. the demographic environment
B. the cultural environment
C. the economic environment
D. the natural environment

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The cultural factors must include?

July 17, 2022August 25, 2021 by admin
The cultural factors must include?

A. beliefs and attitudes
B. social class
C. occupation
D. roles and status

Categories Competitive Advantage, Marketing Mcqs
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