The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size
Marketing Mcqs
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A. functional network
B. predatory network
C. hybrid network
D. value network
Services provided by marketing channels to their customer in a collective way is classified as _____________?
Services provided by marketing channels to their customer in a collective way is classified as _____________?
A. functional integration
B. product integration
C. channel integration
D. location integration
The effective segmentation criteria does not include _________?
The effective segmentation criteria does not include _________?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns
When all the customers have same preferences, the marketing strategy is classified as ___________?
When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness