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Marketing Mcqs

The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

A. shopper size
B. lot size
C. spatial size
D. jobber size

The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

Integrated Marketing Channels, Marketing Mcqs /
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B

Considering marketing channel system, the strategies used by companies to manage intermediaries are _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy

The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

Integrated Marketing Channels, Marketing Mcqs /
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

A. functional network
B. predatory network
C. hybrid network
D. value network

The system in which company creates partnerships with different channels to deliver their market offering is classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

When all the customers have same preferences, the marketing strategy is classified as ___________?

Identifying Market Segments and Targets, Marketing Mcqs /
When all the customers have same preferences, the marketing strategy is classified as ___________?

A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing

When all the customers have same preferences, the marketing strategy is classified as ___________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

Identifying Market Segments and Targets, Marketing Mcqs /
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C

The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

Identifying Market Segments and Targets, Marketing Mcqs /
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness

The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs