In the supply chain view, the destination point of the company is _____________?
In the supply chain view, the destination point of the company is _____________? A. sales agentsB. markets C. broker firms D. escalator
Integrated Marketing Channels
The manufacturer of physical products require channels that are ___________?
The manufacturer of physical products require channels that are ___________? A. delivery channels B. service channels C. sales channelD. all of the above
The types of conflict that can occur in marketing channels of a product does not include _________?
The types of conflict that can occur in marketing channels of a product does not include _________? A. vertical channel conflict B. horizontal channel conflictC. sealed channel conflict D. multi-channel conflict
All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________? A. conditions of saleB. territorial rights of distributor’s C. territorial rights of producers D. intensive policy
In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
In marketing channels, the channel level of company selling its products only through retailers is classified as __________? A. Two-level channel B. Three-level channelC. One-level channel D. Zero-level channel
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________? A. vertical channel conflict B. horizontal channel conflict C. sealed channel conflictD. multi-channel conflict
The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________? A. service quality shoppers B. price value customers C. affinity customers D. interactive customers
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? A. pull strategy B. bundle strategy C. shallow strategy D. push strategy
The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
The small scale wholesalers that sell products to retailers operating on small scale is classified as _________? A. jobbers B. shoppers C. market stoppers D. brokers
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________? A. one-level channelB. Zero-level channel C. Two-level channel D. Three-level channel