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Marketing Mcqs

The set of interdependent channels that participate in the process of availability of product is classified as __________?

July 17, 2022October 3, 2021 by admin
The set of interdependent channels that participate in the process of availability of product is classified as __________?

A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels

Categories Integrated Marketing Channels, Marketing Mcqs

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

July 17, 2022October 3, 2021 by admin
The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

A. selective policy
B. price policy
C. trade policy
D. distributive policy

Categories Integrated Marketing Channels, Marketing Mcqs

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

July 17, 2022October 3, 2021 by admin
The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers

Categories Integrated Marketing Channels, Marketing Mcqs

The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

July 17, 2022October 3, 2021 by admin
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy

Categories Integrated Marketing Channels, Marketing Mcqs

The strategy based on the intermediaries involve in marketing channels do not include ___________?

July 17, 2022October 3, 2021 by admin
The strategy based on the intermediaries involve in marketing channels do not include ___________?

A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution

Categories Integrated Marketing Channels, Marketing Mcqs

v Considering marketing channels, the examples of facilitators are __________?

July 17, 2022October 3, 2021 by admin
v Considering marketing channels, the examples of facilitators are __________?

A. sales agents
B. wholesalers
C. independent warehouses
D. retailers

Categories Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

July 18, 2022October 3, 2021 by admin
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel

Categories Integrated Marketing Channels, Marketing Mcqs

While considering marketing channels, the examples of agents are _________?

July 17, 2022October 3, 2021 by admin
While considering marketing channels, the examples of agents are _________?

A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses

Categories Integrated Marketing Channels, Marketing Mcqs

The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

July 17, 2022October 3, 2021 by admin
The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels

Categories Integrated Marketing Channels, Marketing Mcqs

The situation when companies use two or more different channels is classified as __________?

July 17, 2022October 3, 2021 by admin
The situation when companies use two or more different channels is classified as __________?

A. facilitator marketing
B. interchanging marketing
C. integrated marketing
D. multichannel marketing

Categories Integrated Marketing Channels, Marketing Mcqs
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