A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels
Marketing Mcqs
The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
A. selective policy
B. price policy
C. trade policy
D. distributive policy
The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy
The strategy based on the intermediaries involve in marketing channels do not include ___________?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
v Considering marketing channels, the examples of facilitators are __________?
A. sales agents
B. wholesalers
C. independent warehouses
D. retailers
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel
While considering marketing channels, the examples of agents are _________?
A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses
The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels
The situation when companies use two or more different channels is classified as __________?
A. facilitator marketing
B. interchanging marketing
C. integrated marketing
D. multichannel marketing