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Marketing Mcqs

The method of managing advertising budget at the level company can have money for is classified as?

Marketing Mcqs, New Product Development /
The method of managing advertising budget at the level company can have money for is classified as?

A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method

The method of managing advertising budget at the level company can have money for is classified as? Read More »

Marketing Mcqs, New Product Development

Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

Marketing Mcqs, New Product Development /
Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

A. public relations
B. advertising
C. sales promotion
D. personal selling

Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as? Read More »

Marketing Mcqs, New Product Development

The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

Marketing Mcqs, New Product Development /
The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure

The sales force structure in which a sales representatives works to sell specific items of product line is classified as? Read More »

Marketing Mcqs, New Product Development

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

Marketing Mcqs, New Product Development /
The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called? Read More »

Marketing Mcqs, New Product Development

According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?

Marketing Mcqs, New Product Development /
According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?

A. introduction stage
B. turbulent stage
C. innovation stage
D. non-profit stage

According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be? Read More »

Marketing Mcqs, New Product Development

The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

Marketing Mcqs, New Product Development /
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media

The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as? Read More »

Marketing Mcqs, New Product Development