Marketing Mcqs Archives - Page 11 of 172 -

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

July 17, 2022October 3, 2021 by admin

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

July 18, 2022October 3, 2021 by admin

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A. merchants
B. agents
C. facilitators
D. terminators

The conflict that can occur between two channels which operate at same level is classified as __________?

July 17, 2022October 3, 2021 by admin

The conflict that can occur between two channels which operate at same level is classified as __________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

July 18, 2022October 3, 2021 by admin

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A. facilitators
B. terminators
C. merchants
D. agents

Considering marketing channels, the examples of merchants are ___________?

July 18, 2022October 3, 2021 by admin

Considering marketing channels, the examples of merchants are ___________?

A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses

The zero-level channel is also known as __________?

July 17, 2022October 3, 2021 by admin

The zero-level channel is also known as __________?

A. descriptive channels
B. functional channels
C. direct marketing channel
D. indirect marketing channel

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

July 17, 2022October 3, 2021 by admin

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

July 17, 2022October 3, 2021 by admin

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

July 17, 2022October 3, 2021 by admin

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix

The intensive distribution strategy works well for the products such as ___________?

July 17, 2022October 3, 2021 by admin

The intensive distribution strategy works well for the products such as ___________?

A. designer apparels
B. heavy machinery
C. real estate
D. soft drinks and snacks