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Marketing Mcqs

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

July 17, 2022October 3, 2021 by admin
The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning

Categories Integrated Marketing Channels, Marketing Mcqs

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

July 17, 2022October 3, 2021 by admin
The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

A. hybrid network
B. value network
C. functional network
D. predatory network

Categories Integrated Marketing Channels, Marketing Mcqs

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

July 17, 2022October 3, 2021 by admin
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution

Categories Integrated Marketing Channels, Marketing Mcqs

The example of horizontal channel conflict between intermediary channels is ________?

July 17, 2022October 3, 2021 by admin
The example of horizontal channel conflict between intermediary channels is ________?

A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers

Categories Integrated Marketing Channels, Marketing Mcqs

The channel system of company sells its products directly to its customers is classified as

July 17, 2022October 3, 2021 by admin
The channel system of company sells its products directly to its customers is classified as

A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels

Categories Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

July 18, 2022October 3, 2021 by admin
In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel

Categories Integrated Marketing Channels, Marketing Mcqs

The ways in which channel alternatives differ from each other are __________?

July 17, 2022October 3, 2021 by admin
The ways in which channel alternatives differ from each other are __________?

A. number of intermediaries
B. types of intermediaries
C. responsibilities of channel members
D. all of the above

Categories Integrated Marketing Channels, Marketing Mcqs

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

July 17, 2022October 3, 2021 by admin
The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights

Categories Integrated Marketing Channels, Marketing Mcqs

The particular set of marketing channels employed by company is classified as _________?

July 17, 2022October 3, 2021 by admin
The particular set of marketing channels employed by company is classified as _________?

A. marketing channel system
B. predatory channel system
C. discount channel system
D. quotation channel system

Categories Integrated Marketing Channels, Marketing Mcqs

The conflict that can occur between two marketing channels operate at different levels is classified as ________?

July 17, 2022October 3, 2021 by admin
The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

Categories Integrated Marketing Channels, Marketing Mcqs
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