A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning
Marketing Mcqs
The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
A. hybrid network
B. value network
C. functional network
D. predatory network
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
The example of horizontal channel conflict between intermediary channels is ________?
A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers
The channel system of company sells its products directly to its customers is classified as
A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels
In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel
The ways in which channel alternatives differ from each other are __________?
A. number of intermediaries
B. types of intermediaries
C. responsibilities of channel members
D. all of the above
The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights
The particular set of marketing channels employed by company is classified as _________?
A. marketing channel system
B. predatory channel system
C. discount channel system
D. quotation channel system
The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict