The specific amount of money the company demands from customers for its product or services is classified as?
A. price
B. tax
C. discount
D. value added tax
Marketing Channels
The products that are usually distributed through fewer stores but with increased customer services is called?
The products that are usually distributed through fewer stores but with increased customer services is called?
A. shopping specialty products
B. less convenient sought products
C. shopping products
D. unsought industrial product
The price on which it is limit that no less profits would be accepted less than this price is classified as?
The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor
The customer buying behavior such as little planning before buying products is included in?
The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products
The natural products such as fish, crude petroleum and iron are classified as?
The natural products such as fish, crude petroleum and iron are classified as?
A. convenience consumer products
B. specialty consumer products
C. materials and parts in industrial product
D. capital items
The marketing strategy starts with?
The marketing strategy starts with?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
The industrial products are classified on the basis of?
The industrial products are classified on the basis of?
A. types of customers
B. types of usage
C. types of quantity
D. types of positioning
In smaller companies, the pricing strategies are handled by?
In smaller companies, the pricing strategies are handled by?
A. divisional manager
B. top management
C. sales manager
D. marketing manager
The market development is the result of introducing?
The market development is the result of introducing?
A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets