According to customer’s four Ps, the ‘communication’ is part of?
According to customer’s four Ps, the ‘communication’ is part of? A. Product B. PriceC. Promotion D. Place
According to customer’s four Ps, the ‘communication’ is part of? A. Product B. PriceC. Promotion D. Place
The ‘cars’, ‘food items’ and computers are best classified as? A. tangible products B. exchange of goods C. product marketing D. ownership of nothing
The farms products such as livestock, vegetables, wheat and cotton are best classified as? A. materials and parts in industrial product B. supplies and services C. capital items D. consumer products
The competitive edge of your company can be best classified as? A. Strengths B. Weaknesses C. Opportunities D. Threats
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as? A. intensive territorial agreement B. selective territorial agreement C. inclusive territorial agreementD. exclusive territorial agreement
The way in which two or more transportation modes are used together is classified as? A. intra-model logistic network B. intermodal logistic networkC. intermodal transportation D. intra-model transportation
The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of? A. geographic segmentationB. income segmentation C. psychographic segmentation D. behavioral segmentation
The procedure of displacement of long-established resellers by new intermediaries is classified as? A. horizontal mediation B. multiple mediationC. disinter mediation D. vertical mediation