The types of good value pricing includes?
A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b
Marketing Channels
Firstly, the marketers must think about?
Firstly, the marketers must think about?
A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts
The legal and management consulting are best classified as?
The legal and management consulting are best classified as?
A. industry supplies
B. industry services
C. business advisory services
D. accessory equipment
The types of vertical marketing system are?
The types of vertical marketing system are?
A. contractual VMS
B. corporate VMS
C. administered VMS
D. all of above
The most crucial and first step in marketing process is?
The most crucial and first step in marketing process is?
A. Designing a marketing strategy
B. Create customer delight
C. Understanding customer needs and wants
D. Capturing value from customers
The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system
If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
A. $30
B. $33
C. $27
D. $34
The convenience products in industrial markets are also called as?
The convenience products in industrial markets are also called as?
A. industry supplies
B. industry services
C. industry capital items
D. industry material and parts
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution
The whole marketing strategy of a company should support?
The whole marketing strategy of a company should support?
A. Point of Differentiation
B. Positioning strategy
C. Targeting
D. Both b & c