The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size
Integrated Marketing Channels
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A. functional network
B. predatory network
C. hybrid network
D. value network