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Integrated Marketing Channels

The set of interdependent channels that participate in the process of availability of product is classified as __________?

Integrated Marketing Channels, Marketing Mcqs /
The set of interdependent channels that participate in the process of availability of product is classified as __________?

A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels

The set of interdependent channels that participate in the process of availability of product is classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

A. selective policy
B. price policy
C. trade policy
D. distributive policy

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

Integrated Marketing Channels, Marketing Mcqs /
The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy

The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The strategy based on the intermediaries involve in marketing channels do not include ___________?

Integrated Marketing Channels, Marketing Mcqs /
The strategy based on the intermediaries involve in marketing channels do not include ___________?

A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution

The strategy based on the intermediaries involve in marketing channels do not include ___________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel

In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

Integrated Marketing Channels, Marketing Mcqs /
The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels

The intermediaries that perform functions of selling goods of different manufacturers are classified as _______? Read More »

Integrated Marketing Channels, Marketing Mcqs