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Integrated Marketing Channels

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

A. intensive distribution
B. selective distribution
C. exclusive distribution
D. descriptive distribution

The distribution strategy which considers some intermediaries to carry particular product is defined as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning

The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

A. spatial convenience
B. lot convenience
C. jobber convenience
D. interactive convenience

The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The kind of shoppers that care of their spending and buying products wisely are classified as __________?

The kind of shoppers that care of their spending and buying products wisely are classified as __________?

A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers

The kind of shoppers that care of their spending and buying products wisely are classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

A. facilitators
B. terminators
C. merchants
D. agents

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________? Read More »

Integrated Marketing Channels, Marketing Mcqs