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Integrated Marketing Channels

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

Integrated Marketing Channels, Marketing Mcqs /
The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A. merchants
B. agents
C. facilitators
D. terminators

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The conflict that can occur between two channels which operate at same level is classified as __________?

Integrated Marketing Channels, Marketing Mcqs /
The conflict that can occur between two channels which operate at same level is classified as __________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

The conflict that can occur between two channels which operate at same level is classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

Integrated Marketing Channels, Marketing Mcqs /
In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A. facilitators
B. terminators
C. merchants
D. agents

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

Integrated Marketing Channels, Marketing Mcqs /
The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

Integrated Marketing Channels, Marketing Mcqs /
The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

Integrated Marketing Channels, Marketing Mcqs /
The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix

The conditions of sales, price policies and territorial rights are all considered as the elements of __________? Read More »

Integrated Marketing Channels, Marketing Mcqs