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Integrated Marketing Channels

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

Integrated Marketing Channels, Marketing Mcqs /
The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

A. hybrid network
B. value network
C. functional network
D. predatory network

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

Integrated Marketing Channels, Marketing Mcqs /
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The example of horizontal channel conflict between intermediary channels is ________?

Integrated Marketing Channels, Marketing Mcqs /
The example of horizontal channel conflict between intermediary channels is ________?

A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers

The example of horizontal channel conflict between intermediary channels is ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

Integrated Marketing Channels, Marketing Mcqs /
In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

Integrated Marketing Channels, Marketing Mcqs /
The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______? Read More »

Integrated Marketing Channels, Marketing Mcqs

The conflict that can occur between two marketing channels operate at different levels is classified as ________?

Integrated Marketing Channels, Marketing Mcqs /
The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

The conflict that can occur between two marketing channels operate at different levels is classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs