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Integrated Marketing Channels

The types of conflict that can occur in marketing channels of a product does not include _________?

Integrated Marketing Channels, Marketing Mcqs /
The types of conflict that can occur in marketing channels of a product does not include _________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

The types of conflict that can occur in marketing channels of a product does not include _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

A. conditions of sale
B. territorial rights of distributor’s
C. territorial rights of producers
D. intensive policy

All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

Integrated Marketing Channels, Marketing Mcqs /
In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel

In marketing channels, the channel level of company selling its products only through retailers is classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

Integrated Marketing Channels, Marketing Mcqs /
The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

Integrated Marketing Channels, Marketing Mcqs /
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

Integrated Marketing Channels, Marketing Mcqs /
The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

A. jobbers
B. shoppers
C. market stoppers
D. brokers

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________? Read More »

Integrated Marketing Channels, Marketing Mcqs

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

Integrated Marketing Channels, Marketing Mcqs /
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________? Read More »

Integrated Marketing Channels, Marketing Mcqs