A. corporate website
B. marketing website
C. branding website
D. viral website
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. None of above
Considering individual customers, the purchasing portion of each buyer is called? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. The selling concept
B. The product concept
C. The marketing concept
D. The production concept
The ‘outside in’ perspective is another name of? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above
A company’s future value of customer base is? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain
A. Good fit
B. Little fit
C. Strong fit
D. Limited fit
In ‘Butterflies’ group, the customer needs and company’s market offering has? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. Insurance or blood donations
B. Lenovo
C. Southwest Airlines
D. Bottled water industry
The suitable example of ‘The Selling Concept’ is? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing
A. invasion of privacy
B. spam
C. virus
D. deception
A. interactive net
B. internet
C. intranet
D. extranet
