The potential profitable but less loyal group is of?
A. Butterflies
B. Strangers
C. True friends
D. Barnacles
Customer Driven Marketing Strategy
The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks
The companies that buy and sell only on the internet are classified as?
The companies that buy and sell only on the internet are classified as?
A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies
The marketing of products done by companies by placing ordering and information machines is called?
The marketing of products done by companies by placing ordering and information machines is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing
The customer classification depends on?
The customer classification depends on?
A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above
The particular communication that must be achieve within definite target audience within specific time is classified as?
The particular communication that must be achieve within definite target audience within specific time is classified as?
A. message decision
B. media decision
C. advertising objective
D. advertising evaluation
Firm’s performance can be better measured by?
Firm’s performance can be better measured by?
A. Current sales
B. Customer equity
C. Market share
D. Both a and b
The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising
The process of selecting the segments to serve by offering product is referred as?
The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b
The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation