Question:

consumers who are _ explore, check out new products, are brand switchers.

A.

Dogmatism

B.

brand switcher

C.

Variety- novelty seeking

D.

Verbeliser

Answer» c. Variety- novelty seeking

Question:

_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

A.

cognitive

B.

connative

C.

affective

D.

value expressive function

Answer» c. affective

Question:

family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.

A.

sociocultural environment

B.

demo graphic

C.

sociocultural environment

D.

purchase

Answer» c. sociocultural environment

Question:

In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.

A.

deciders

B.

disposers.

C.

Gatekeepers

D.

buyers

Answer» a. deciders

Question:

while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.

A.

Bachelorhood

B.

parenthood

C.

post parenthood

D.

dissolution

Answer» c. post parenthood

Question:

in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.

A.

id

B.

ego

C.

super ego ig

D.

traits

Answer» b. ego

Question:

_ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.

A.

motivation

B.

thoughts

C.

consumer attitude

D.

actions

Answer» c. consumer attitude

Question:

FLC stands for _

A.

Functional life cycle

B.

Family Lifestyle Centre

D.

Family Learning Cycle

Answer» a. Functional life cycle

Question:

_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc

A.

Brand Purification

B.

brand positioning

C.

Brand personification

D.

brand personalisation

Answer» c. Brand personification

Question:

_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative

A.

detached

B.

Complaint

C.

Aggressive

D.

dormant

Answer» c. Aggressive