consumers who are _ explore, check out new products, are brand switchers.
consumers who are _ explore, check out new products, are brand switchers.
| Note: | The above multiple-choice question is for all general and Competitive Exams in India. |
» Consumer Behaviour solved MCQs
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Question: A. Dogmatism B. brand switcher C. Variety- novelty seeking D. Verbeliser Answer» c. Variety- novelty seeking -
_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
Question: _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
A. cognitive B. connative C. affective D. value expressive function Answer» c. affective Note: The above multiple-choice question is for all general and Competitive Exams in India. -
family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.
Question: family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.
A. sociocultural environment B. demo graphic C. sociocultural environment D. purchase Answer» c. sociocultural environment Note: The above multiple-choice question is for all general and Competitive Exams in India. -
In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
Question: In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
A. deciders B. disposers. C. Gatekeepers D. buyers Answer» a. deciders Note: The above multiple-choice question is for all general and Competitive Exams in India. -
while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
Question: while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
A. Bachelorhood B. parenthood C. post parenthood D. dissolution Answer» c. post parenthood Note: The above multiple-choice question is for all general and Competitive Exams in India. -
in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.
Question: in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.
A. id B. ego C. super ego ig D. traits Answer» b. ego Note: The above multiple-choice question is for all general and Competitive Exams in India. -
_ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
Question: _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
A. motivation B. thoughts C. consumer attitude D. actions Answer» c. consumer attitude Note: The above multiple-choice question is for all general and Competitive Exams in India. -
FLC stands for _
Question: FLC stands for _
A. Functional life cycle B. Family Lifestyle Centre D. Family Learning Cycle Answer» a. Functional life cycle Note: The above multiple-choice question is for all general and Competitive Exams in India. -
_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
Question: _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
A. Brand Purification B. brand positioning C. Brand personification D. brand personalisation Answer» c. Brand personification Note: The above multiple-choice question is for all general and Competitive Exams in India. -
_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative
Question: _ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative
A. detached B. Complaint C. Aggressive D. dormant Answer» c. Aggressive Note: The above multiple-choice question is for all general and Competitive Exams in India.