_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

Question:

_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

A.

cognitive

B.

connative

C.

affective

D.

value expressive function

Answer» c. affective

Note: The above multiple-choice question is for all general and Competitive Exams in India

family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.

Question:

family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.

A.

sociocultural environment

B.

demo graphic

C.

sociocultural environment

D.

purchase

Answer» c. sociocultural environment

Note: The above multiple-choice question is for all general and Competitive Exams in India

In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.

Question:

In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.

A.

deciders

B.

disposers.

C.

Gatekeepers

D.

buyers

Answer» a. deciders

Note: The above multiple-choice question is for all general and Competitive Exams in India

while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.

Question:

while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.

A.

Bachelorhood

B.

parenthood

C.

post parenthood

D.

dissolution

Answer» c. post parenthood

Note: The above multiple-choice question is for all general and Competitive Exams in India

in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.

Question:

in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.

A.

id

B.

ego

C.

super ego ig

D.

traits

Answer» b. ego

Note: The above multiple-choice question is for all general and Competitive Exams in India

_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc

Question:

_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc

A.

Brand Purification

B.

brand positioning

C.

Brand personification

D.

brand personalisation

Answer» c. Brand personification

Note: The above multiple-choice question is for all general and Competitive Exams in India

_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative

Question:

_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative

A.

detached

B.

Complaint

C.

Aggressive

D.

dormant

Answer» c. Aggressive

Note: The above multiple-choice question is for all general and Competitive Exams in India