Question:

According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs.

A.

ego

B.

super ego ig

C.

traits

D.

id

Answer» d. id

Question:

_ is how consumers would like to see themselves.

A.

social self image

B.

actual self image

C.

self image

D.

Ideal self image

Answer» d. Ideal self image

Question:

_ is a process concerned with how innovations spread.

A.

adoption

B.

metamorphosis

C.

laggards

D.

diffucion

Answer» d. diffucion

Question:

Need for accomplishment & excellence is a part of _

A.

nApt

B.

nAch

C.

nPow

D.

nApt

Answer» b. nAch

Question:

the level of consumer reaserch is _ in the 1st stage

A.

less

B.

highest

C.

least

D.

more

Answer» c. least

Question:

while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security.

A.

dissolution

B.

Bachelorhood

C.

parenthood

D.

post parenthood

Answer» a. dissolution

Question:

A _ may be defined as two or more people who interact to accomplish some goals.

A.

Trait

B.

Culture

C.

Subculture

D.

group

Answer» d. group

Question:

In family decision making, _ are those family members who provide information and advice and thus influence the purchase.

A.

users

B.

influencers

C.

Gatekeepers

D.

buyers

Answer» d. buyers

Question:

how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _.

A.

rate of diffususion

B.

rate fo retention

C.

rate of purchase

D.

rate of adoption

Answer» d. rate of adoption

Question:

In ERG theory E stands for_.

A.

emphasis

B.

existence

C.

exercise

D.

evaluation

Answer» b. existence