_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.

Question:

_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.

A.

Discontinuous Innovation

B.

Primary innovation

C.

Continuous innovation

D.

Dynamic Continuous Innovation

Answer» d. Dynamic Continuous Innovation

Note: The above multiple-choice question is for all general and Competitive Exams in India

In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.

Question:

In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.

A.

Mantainers

B.

Gatekeepers

C.

buyers

D.

Preparers

Answer» a. Mantainers

Note: The above multiple-choice question is for all general and Competitive Exams in India

product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.

Question:

product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.

A.

sociocultural environment

B.

demo graphic

C.

firms marketing efforts

D.

purchase

Answer» c. firms marketing efforts

Note: The above multiple-choice question is for all general and Competitive Exams in India

_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.

Question:

_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.

A.

ego defensive function

B.

value expressive function

C.

cognitive

D.

knowledge

Answer» b. value expressive function

Note: The above multiple-choice question is for all general and Competitive Exams in India

depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.

Question:

depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.

A.

primary

B.

formal

C.

informal

D.

secondary

Answer» b. formal

Note: The above multiple-choice question is for all general and Competitive Exams in India

in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.

Question:

in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.

A.

diffusion

B.

acculturation

C.

subculture.

D.

enculturation

Answer» c. subculture.

Note: The above multiple-choice question is for all general and Competitive Exams in India