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» Consumer Behaviour solved MCQs

_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.

» Consumer Behaviour solved MCQs /
Question:

_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.

A.

Discontinuous Innovation

B.

Primary innovation

C.

Continuous innovation

D.

Dynamic Continuous Innovation

Answer» d. Dynamic Continuous Innovation

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone. Read More »

» Consumer Behaviour solved MCQs

In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.

» Consumer Behaviour solved MCQs /
Question:

In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.

A.

Mantainers

B.

Gatekeepers

C.

buyers

D.

Preparers

Answer» a. Mantainers

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction. Read More »

» Consumer Behaviour solved MCQs

product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.

» Consumer Behaviour solved MCQs /
Question:

product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.

A.

sociocultural environment

B.

demo graphic

C.

firms marketing efforts

D.

purchase

Answer» c. firms marketing efforts

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process. Read More »

» Consumer Behaviour solved MCQs

_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.

» Consumer Behaviour solved MCQs /
Question:

_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.

A.

Culture

B.

Subculture

C.

Social class

D.

Personality

Answer» c. Social class

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place. Read More »

» Consumer Behaviour solved MCQs

_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.

» Consumer Behaviour solved MCQs /
Question:

_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.

A.

ego defensive function

B.

value expressive function

C.

cognitive

D.

knowledge

Answer» b. value expressive function

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training. Read More »

» Consumer Behaviour solved MCQs

In family decision making, _ are those family members who actually buy a particular product or service.

» Consumer Behaviour solved MCQs /
Question:

In family decision making, _ are those family members who actually buy a particular product or service.

A.

buyers

B.

Gatekeepers

C.

buyers

D.

users

Answer» a. buyers

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In family decision making, _ are those family members who actually buy a particular product or service. Read More »

» Consumer Behaviour solved MCQs

depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.

» Consumer Behaviour solved MCQs /
Question:

depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.

A.

primary

B.

formal

C.

informal

D.

secondary

Answer» b. formal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group. Read More »

» Consumer Behaviour solved MCQs

in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.

» Consumer Behaviour solved MCQs /
Question:

in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.

A.

diffusion

B.

acculturation

C.

subculture.

D.

enculturation

Answer» c. subculture.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_. Read More »

» Consumer Behaviour solved MCQs