Question:

_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.

A.

Dogmatism

B.

Variety- novelty seeking

C.

brand switcher

D.

picky consumer

Answer» a. Dogmatism

Question:

when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs.

A.

nAch

B.

nPow

C.

nApt

D.

nAff

Answer» d. nAff

Question:

people desire partying & celebrating together are satisfying _ of mCclellands needs.

A.

nAff

B.

nAch

C.

nPow

D.

nApt

Answer» a. nAff

Question:

_ is the first step of adoption process

A.

Triability

B.

interest

C.

awareness

D.

observability

Answer» c. awareness

Question:

If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On

A.

secondary

B.

primary

C.

informal

D.

formal

Answer» b. primary

Question:

_ personalities are not much aware of brands and are more self reliant and independent.

A.

detached

B.

aggressive

C.

Complaint

D.

dormant

Answer» a. detached

Question:

_ is higher order need in maslows hierarchy of needs theory.

A.

self actualisation

B.

safety

C.

basic

D.

physiological

Answer» a. self actualisation

Question:

_ are 2nd one to adopt, opinion leaders and consifred to be good source of information.

A.

Innovators

B.

Early adopters

C.

Laggards

D.

Late majority

Answer» b. Early adopters

Question:

_ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.

A.

cognitive

B.

knowledge

C.

ego defensive function

D.

value expressive function

Answer» c. ego defensive function

Question:

In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.

A.

Gatekeepers

B.

buyers

C.

Preparers

D.

disposers.

Answer» d. disposers.