Question:

_ is an external influence for a consumer’s buying behaviour.

A.

attitude

B.

motivation

C.

subculture

D.

feelings

Answer» c. subculture

Question:

_are last adopters.

A.

Early adopters

B.

Laggards

C.

Innovators

D.

Late majority

Answer» b. Laggards

Question:

_ is also called habitual decision making as it involves no decision per say.

A.

primary

B.

nominal

C.

extended

D.

limited

Answer» b. nominal

Question:

In ERG theory R stands for_.

A.

reformation

B.

reaction

C.

realtionship

D.

relatedness

Answer» d. relatedness

Question:

In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.

A.

Gatekeepers

B.

buyers

C.

users

D.

Preparers

Answer» d. Preparers

Question:

_ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.

A.

personality

B.

Culture

C.

Attitude

D.

Social Class

Answer» b. Culture

Question:

According to Horney, _ personalities move against others.

A.

detached

B.

Complaint

C.

Aggressive

D.

dormant

Answer» c. Aggressive

Question:

_ groups are groups that serve as a frame of reference for individuals in their purchase decisions.

A.

primary

B.

Reference

C.

informal

D.

secondary

Answer» b. Reference

Question:

_ decision making involves internal and limited external search, few alternatives, simple decision rules.

A.

primary

B.

Limited

C.

extended

D.

nominal

Answer» b. Limited

Question:

_ are the features of an individual or tendency of an individual in a particular manner.

A.

traits

B.

actions

C.

attitudes

D.

thoughts

Answer» a. traits