Question:

_personalities prefer love and affection and so they move towards them and so they prefer known brands.

A.

Complaint

B.

detached

C.

dormant

D.

aggressive

Answer» a. Complaint

Question:

The traditional _ describes family patterns as consumers marry, have children, leave home, lose a spouse, and retire.

A.

FPC

B.

FLC

C.

FLC

D.

FLP

Answer» b. FLC

Question:

_ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers.

A.

awareness

B.

sustanability

C.

observability

D.

Triability

Answer» c. observability

Question:

_ is the 3rd level of consumer decision making.

A.

Routine decision making

B.

Primary decision making

C.

Limited decision making

D.

Extensive decision making

Answer» d. Extensive decision making

Question:

_ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.

A.

Discontinuous Innovation

B.

Primary innovation

C.

Dynamic Continuous Innovation

D.

Continuous innovation

Answer» d. Continuous innovation

Question:

_ is when an individual learns about his own culture.

A.

diffusion

B.

acculturation

C.

enculturation

D.

subculture

Answer» c. enculturation

Question:

Carl Jung helped identify _ personality types.

A.

15

B.

14

C.

26

D.

16

Answer» d. 16

Question:

_ is how consumers feel others see them.

A.

social self image

B.

Ideal self image

C.

actual self image

D.

self image

Answer» a. social self image

Question:

if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.

A.

primary

B.

secondary

C.

informal

D.

formal

Answer» b. secondary

Question:

_ function of attitude continuously seeks knowledge and information.

A.

cognitive

B.

knowledge

C.

knowledge

D.

value expressive function

Answer» c. knowledge