Question:

_ is the third step of adoption process

A.

trail

B.

interest

C.

evaluation

D.

awareness

Answer» c. evaluation

Question:

_ function of attitude helps people to adjust to different situations and circumstances

A.

knowledge

B.

adjustment

C.

value expressive function

D.

ego defensive function

Answer» b. adjustment

Question:

_ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives.

A.

primary

B.

extended.

C.

nominal

D.

limited

Answer» b. extended.

Question:

_ consumers prefer description & explaination.

A.

picky consumer

B.

visualiser

C.

Verbeliser

D.

brand switcher

Answer» c. Verbeliser

Question:

_are the objectives that have to fulfilled.

A.

aims

B.

mission

C.

goals

D.

values

Answer» c. goals

Question:

In ERG theory G stands for_.

A.

gain

B.

garner

C.

growth

D.

gestalt

Answer» c. growth

Question:

_ needs are the ones that we learn in response to our culture or environment.

A.

acquired

B.

primary

C.

dormant

D.

secodary

Answer» a. acquired

Question:

_ is the 2nd level of consumer decision making.

A.

Extensive decision making

B.

Primary decision making

C.

Routine decision making

D.

Limited decision making

Answer» d. Limited decision making

Question:

_ is undertaken to reduce dissonance by justifying the act as ‘not a big deal’.

A.

diffision

B.

rationalisation

C.

trivialisation

D.

enculturation

Answer» c. trivialisation

Question:

_ is how consumers see themselves.

A.

Ideal self image

B.

social self image

C.

actual self image

D.

self image

Answer» c. actual self image