Question:

_ is the first level of consumer decision making.

A.

Extensive decision making

B.

Primary decision making

C.

Limited decision making

D.

Routine decision making

Answer» d. Routine decision making

Question:

According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).

A.

cognitive resonnance

B.

cognitive dissonance theory

C.

social dissonance

D.

social resonnance

Answer» b. cognitive dissonance theory

Question:

we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour.

A.

Dogmatism

B.

Cognitive discongruence

C.

Cognitive congruence

D.

Cognitive dissonance

Answer» d. Cognitive dissonance

Question:

the level of consumer reaserch is highest in the _ stage.

A.

1st

B.

3rd

C.

2nd

D.

10th

Answer» b. 3rd

Question:

_ signifies the inner psychological characterstics that reflect how a person reacts to his environment.

A.

Motivation

B.

attitude

C.

Personality

D.

culture

Answer» c. Personality

Question:

_’s theory of personality is regarded as the cornerstone of modern psychology.

A.

Maslow

B.

Alfred Adler

C.

Sigmund Freud

D.

Cattell

Answer» c. Sigmund Freud

Question:

_ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object.

A.

motivation

B.

thoughts

C.

attitude

D.

actions

Answer» c. attitude

Question:

_ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society.

A.

super ego

B.

ego

C.

id

D.

traits

Answer» a. super ego