The cultural factors must include?
The cultural factors must include? A. beliefs and attitudesB. social class C. occupation D. roles and status
The cultural factors must include? A. beliefs and attitudesB. social class C. occupation D. roles and status
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called? A. complex buying behavior B. variety seeking buying behaviorC. dissonance reducing buying behavior D. habitual buying behavior
The mental process in which customer ends up as buyer of a new product is called? A. adoption process B. cognitive dissonance C. pre purchase behavior D. post-purchase behavior
The types of consumer buying behavior are? A. Two types B. Three typesC. Four types D. Five types
In ‘adoption process for new products’, the customer seek information in the? A. awareness stageB. interest stage C. evaluation and trial stage D. all of above
If product performance exceeds customer expectations, the customer is? A. satisfied B. dissatisfiedC. delighted D. none of above
In social class grouping, the white and blue collar workers with average pay can be classified as? A. upper middles B. working classC. middle class D. upper uppers
A company’s microenvironment, the ‘general publics’ consists of? A. minority groups B. stockholders C. Community organizationsD. public image
The tendency to which experiences of potential customers fits with the innovation is called? A. relative advantage B. divisibility C. communicabilityD. compatibility
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of? A. the cultural environment B. the demographic environment C. the economic environmentD. the political environment