A. beliefs and attitudes
B. social class
C. occupation
D. roles and status
The cultural factors must include? Read More »
Competitive Advantage, Marketing McqsA. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
The mental process in which customer ends up as buyer of a new product is called? Read More »
Competitive Advantage, Marketing McqsA. Two types
B. Three types
C. Four types
D. Five types
The types of consumer buying behavior are? Read More »
Competitive Advantage, Marketing McqsA. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above
In ‘adoption process for new products’, the customer seek information in the? Read More »
Competitive Advantage, Marketing McqsA. satisfied
B. dissatisfied
C. delighted
D. none of above
If product performance exceeds customer expectations, the customer is? Read More »
Competitive Advantage, Marketing McqsA. upper middles
B. working class
C. middle class
D. upper uppers
A. minority groups
B. stockholders
C. Community organizations
D. public image
A company’s microenvironment, the ‘general publics’ consists of? Read More »
Competitive Advantage, Marketing McqsA. relative advantage
B. divisibility
C. communicability
D. compatibility
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of? Read More »
Competitive Advantage, Marketing Mcqs