Question:

Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example

A.

Mc Maharaja, Mc Aloo Tikki

B.

Lux , Pears

C.

Surf, Rin

D.

Tide , Pantene

Answer» a. Mc Maharaja, Mc Aloo Tikki

Question:

The modern word Brand is derived from the word ______________

A.

Trademarked products

B.

Goods

C.

Brandr

D.

. Burning

Answer» c. Brandr

Question:

Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand

A.

Yippe

B.

Top Ramen

C.

Maggi

D.

Chings

Answer» c. Maggi

Question:

Products are bundles of attributes while brands are bundles of

A.

Trust

B.

Belief

C.

Benefits

D.

Risk

Answer» c. Benefits

Question:

It associates a product with someone other than the principal producer.

A.

Co-branding

B.

Brand building

C.

Brand strategies

D.

Brand association

Answer» a. Co-branding

Question:

Which imperative marketer used when a brand is present in multiple markets?

A.

Coordination across the Organization

B.

Coordination across Media

C.

Coordination across Market

D.

Brand portfolio

Answer» c. Coordination across Market

Question:

________is a measure of the attachment that a customer has to a brand.

A.

Brand Association

B.

Brand Loyalty

C.

Brand equity

D.

Brand Promise

Answer» b. Brand Loyalty

Question:

As per the perceptual Map it is Cars that are expensive & sporty

A.

BMW

B.

Wagon R

C.

NaNo

D.

Honda city

Answer» a. BMW

Question:

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

A.

Increase of users

B.

Increase of competitors

C.

Increase of product

D.

Increase of brand

Answer» a. Increase of users

Question:

Brand are short hand for …

A.

Trust

B.

Belief

C.

Trade

D.

Copy

Answer» a. Trust