____ has proposed the Big Five theory of brand personality.
____ has proposed the Big Five theory of brand personality.
| Note: | The above multiple-choice question is for all general and Competitive Exams in India. |
» Brand Building solved MCQs
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Question: A. Richard Aaker B. . AmeySchiffman C. Jennifer Aaker D. David Loudon Answer» c. Jennifer Aaker -
_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.
Question: _______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.
A. Brand extension B. Line Extension C. Co- branding D. Ad- brands Answer» b. Line Extension Note: The above multiple-choice question is for all general and Competitive Exams in India. -
It can be used to communicate the identity of the brand with a quicker recognition and recall
Question: It can be used to communicate the identity of the brand with a quicker recognition and recall
A. . Brand Building B. Symbols C. Brand Image D. Brand positioning Answer» b. Symbols Note: The above multiple-choice question is for all general and Competitive Exams in India. -
Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as
Question: Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as
A. Multi Branding B. Multi product branding C. Mix branding D. Multi strategy Answer» b. Multi product branding Note: The above multiple-choice question is for all general and Competitive Exams in India. -
________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.
Question: ________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.
A. media B. Brand identity C. Market D. Organizational unit Answer» b. Brand identity Note: The above multiple-choice question is for all general and Competitive Exams in India. -
Product–Attribute Fixation happens when brand is much more than a product . Apt example is
Question: Product–Attribute Fixation happens when brand is much more than a product . Apt example is
A. Jantan sweets B. Xerox C. Sapat D. Nature’s basket Answer» b. Xerox Note: The above multiple-choice question is for all general and Competitive Exams in India. -
Rin ,Wheel and Surf Excel from Unilever the brand strategy is:
Question: Rin ,Wheel and Surf Excel from Unilever the brand strategy is:
A. Multi Branding B. Mix branding C. Multi product branding D. Multi strategy Answer» a. Multi Branding Note: The above multiple-choice question is for all general and Competitive Exams in India. -
One of the brand building guidelines is to continue _________ even when the financial goals are not being net.
Question: One of the brand building guidelines is to continue _________ even when the financial goals are not being net.
A. Investing in brands B. Not to invest in brands C. Investing in Customers D. Investing in Stocks Answer» a. Investing in brands Note: The above multiple-choice question is for all general and Competitive Exams in India. -
__________is high when the brand is unknown.
Question: __________is high when the brand is unknown.
A. Term B. Trust C. Risk D. Quantity Answer» c. Risk Note: The above multiple-choice question is for all general and Competitive Exams in India. -
Target market and positioning strategies are like the ——-
Question: Target market and positioning strategies are like the ——-
A. Same B. Opposite C. Two side of coin D. Different Answer» c. Two side of coin Note: The above multiple-choice question is for all general and Competitive Exams in India.