Question:

Coordinating strategy & tactics across market includes_______

A.

Brand positioning

B.

Brand leveraging

C.

Marketing Research

D.

Brand

Answer» c. Marketing Research

Question:

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

A.

Increase occasion for use

B.

Curb mosquito breeding

C.

Increase Dengue

D.

Increase malaria

Answer» a. Increase occasion for use

Question:

Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» a. Moving the brand up

Question:

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

A.

Brand Symbol

B.

Brand Looks

C.

Brand relationship

D.

Brand quality

Answer» a. Brand Symbol

Question:

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of

A.

Sub brand

B.

Mix Branding

C.

Generic Brand

D.

Genric Branding

Answer» a. Sub brand

Question:

Brands that allows people to express themselves to others

A.

Self-Expressive

B.

Functional Benefit

C.

Emotional Benefit

D.

Brand Image

Answer» a. Self-Expressive

Question:

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

A.

Family brand

B.

Vertical extension strategy

C.

. Ad-hoc branding strategy

D.

Line extension

Answer» a. Family brand

Question:

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was ” Unbox Zindagi”

A.

Amazon

B.

Flipkart

C.

Snapdeal

D.

Myntra

Answer» c. Snapdeal

Question:

Identification of source of product is important to the ________

A.

Employee

B.

Consumer

C.

Brand

D.

Government

Answer» b. Consumer

Question:

A brand that showcases a daring, imaginative and high spirited personality.

A.

Thumbs Up

B.

Raymond

C.

Haldiram

D.

Bata

Answer» a. Thumbs Up