The ‘non-probability sample’ includes?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample
Analyzing Marketing Environment
The changes made in the product characteristics such as quality, style and features are called?
The changes made in the product characteristics such as quality, style and features are called?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
The first step in marketing process is to __________?
The first step in marketing process is to __________?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
The type of question in questionnaire in which all possible choices are given is________?
The type of question in questionnaire in which all possible choices are given is________?
A. open ended question
B. close ended question
C. Both a and b
D. none of above