A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management
Analyzing Marketing Environment
The strategy of launching new product in new market is known as?
A. Market penetration
B. Product development
C. Market development
D. Diversification
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel
The breakeven pricing strategy is also called?
A. learning pricing
B. marginal pricing
C. target return pricing
D. markup return pricing
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management
The kind of understanding the company gets from marketing information is known as?
A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data base
The arrangement of different market performance measures as a single display to monitor results is classified as?
A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution
The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification