In external environment, the favorable factors and trends are classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Analyzing Marketing Environment
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The basic competitive strategies includes?
The basic competitive strategies includes?
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above
The disagreement between different marketing channel regarding the roles, rewards and goals is called?
The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS
The total number of level of intermediaries represent the
The total number of level of intermediaries represent the
A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel
The process of comparing own products or services to leading firms practices to improve performance and quality is called?
The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
The network of company’s supply chain and its customers is called?
The network of company’s supply chain and its customers is called?
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage