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Analyzing Marketing Environment

The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above

The type of franchise network in which the company has network of non-dependent franchised dealers is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

Analyzing Marketing Environment, Marketing Mcqs /
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The disagreement between different marketing channel regarding the roles, rewards and goals is called?

Analyzing Marketing Environment, Marketing Mcqs /
The disagreement between different marketing channel regarding the roles, rewards and goals is called?

A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict

The disagreement between different marketing channel regarding the roles, rewards and goals is called? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The process of comparing own products or services to leading firms practices to improve performance and quality is called?

Analyzing Marketing Environment, Marketing Mcqs /
The process of comparing own products or services to leading firms practices to improve performance and quality is called?

A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis

The process of comparing own products or services to leading firms practices to improve performance and quality is called? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs