Question:

Attack advertising is also known as____

A.

Fear advertising

B.

Negative advertising

C.

Music advertising

D.

Evidence advertising

Answer» b. Negative advertising

Question:

“Everyone’s Invited or Its hard to Imagine”

A.

AKAI

B.

Samsung

C.

Cisco Systems

D.

Sprite

Answer» b. Samsung

Question:

Digital media & advertising will overtake ____

A.

Broadcast advertising

B.

Print advertising

C.

Television advertising

D.

Email advertising

Answer» a. Broadcast advertising

Question:

By definition, _______________ simply means that consumers come in contact with the marketer’s message.

A.

Perception

B.

Exposure

C.

Attention

D.

Comprehension

Answer» b. Exposure

Question:

Eliminating Government set restrictions or barriers is called:

A.

Liberalisation

B.

Restricted Trade

C.

Favourable Trade

D.

Investments

Answer» a. Liberalisation

Question:

“Marcom” stands for:

A.

Marketing and Advertising Communication

B.

Advertising and Marketing Communication

C.

Media and Advertising Communication

D.

Advertising and Media Communication

Answer» b. Advertising and Marketing Communication

Question:

Secured loan is one in which you get loan against an____ you possess.

A.

Liability

B.

Debt

C.

Asset

D.

Income

Answer» c. Asset

Question:

Who is the brand ambassador of “Skill India”?

A.

Deepika Padukone

B.

Amitabh Bachchan

C.

Kapil Dev

D.

Anushka Sharma

Answer» d. Anushka Sharma

Question:

The most common form of investments by MNCs in countries around the world is to:

A.

Set up new factories

B.

Buy existing local companies

C.

Form partnerships with local companies

D.

Give out loans

Answer» c. Form partnerships with local companies

Question:

The Foreign Exchange Regulations Act was replaced by which act?

A.

The Foreign Exchange Rule Act

B.

The Foreign Exchange Management Act

C.

The Frontiers Exchange Regulation Act

D.

The Frontiers Exchange Rule Act

Answer» b. The Foreign Exchange Management Act