Question:

“Like. No.Other.”

A.

LEE

B.

The Daily Telegraph

C.

Sony

D.

Nokia

Answer» c. Sony

Question:

“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.

A.

Standardization drawbacks

B.

Advertisement regulations

C.

Standardization benefits

D.

Typical responses

Answer» d. Typical responses

Question:

The sale of any definite ____ is the not concern of retailer.

A.

Product

B.

Service

C.

Brand

D.

Site

Answer» c. Brand

Question:

Which among the following is not an essential of advertising appeal?

A.

It must be conceptually sound

B.

It must be interesting

C.

It must be economical

D.

It must be complete

Answer» c. It must be economical

Question:

One of the basic and important aspects to be considered in the product element of social marketing is:

A.

Research

B.

Pricing

C.

People

D.

Funds

Answer» a. Research

Question:

Liberalisation made consumers in India

A.

Super savers

B.

Careless spenders

C.

Cautious spenders

D.

Bigger spenders

Answer» d. Bigger spenders

Question:

In Social Marketing, the Price should not be too ____ and too _____.

A.

High, Low

B.

Good, Bad

C.

Up, Down

D.

More, Less

Answer» a. High, Low

Question:

Full form of SEM is:

A.

Special Engagement Marketing

B.

Social Engine marketing

C.

Search engine marketing

D.

Social Engineering Market

Answer» c. Search engine marketing

Question:

The ads have to be customised according to the ___

A.

Culture

B.

Economy

C.

Taste

D.

Commerce

Answer» a. Culture

Question:

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A.

Legal environment

B.

Feedback mechanism

C.

Convenient purchasing

D.

Educative

Answer» b. Feedback mechanism