A company’s microenvironment, the ‘ customer markets’ are of?
A company’s microenvironment, the ‘ customer markets’ are of?
A. 5 types
B. 4 types
C. 3 types
D. 2 types
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The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?A. sought products
B. unsought products
C. specialty products
D. industrial unsought productsThe kind of sales people who travel to call all the customers in field is classified as?
The kind of sales people who travel to call all the customers in field is classified as?A. inside sales force
B. outside sales force
C. channel intermediaries
D. nominal sales forceThe tendency to which innovation may tried for limited time is?
The tendency to which innovation may tried for limited time is?A. relative advantage
B. divisibility
C. communicability
D. compatibilityIn order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta MarketThe last step in the marketing research process is to __________?
The last step in the marketing research process is to __________?A. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternativesThe most formal definition of marketing is ____________?
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers