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_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.

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Question:

_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.

A.

Dogmatism

B.

Variety- novelty seeking

C.

brand switcher

D.

picky consumer

Answer» a. Dogmatism

Note: The above multiple-choice question is for all general and Competitive Exams in India.