Question:

In advertising, copy refers to the:

A.

Text, or words, used in an advertisement.

B.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text

C.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.

D.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits

Answer» c. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.