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_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

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Question:

_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

A.

cognitive

B.

connative

C.

affective

D.

value expressive function

Answer» c. affective

Note: The above multiple-choice question is for all general and Competitive Exams in India.