Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is June 21, 2021 by admin Question: Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is A. Moving the brand up B. Moving the brand down C. ad-hoc D. Co- branding Answer» a. Moving the brand up Note: The above multiple-choice question is for all general and Competitive Exams in India.