Analyzing Consumer Markets | Marketing Mcqs

When customers evaluate more than one positive dimension separately, it is classified as__________?

Byadmin September 29, 2021July 17, 2022

When customers evaluate more than one positive dimension separately, it is classified as__________?

A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss

Developing Marketing Strategies and Plans | Marketing Mcqs

The rental car services and hotels sometime offer mutual discount is an example of ___________?

The rental car services and hotels sometime offer mutual discount is an example of ___________?

A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts

Read More The rental car services and hotels sometime offer mutual discount is an example of ___________?
Marketing Mcqs | Retailing and Wholesaling Strategy

The type of reduction made from list price is classified as?

The type of reduction made from list price is classified as?

A. bargained reduction
B. discount
C. allowance
D. price segment

Read More The type of reduction made from list price is classified as?
Conducting Marketing Research | Marketing Mcqs

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

A. communication
B. inspiration
C. simplifying
D. straddling

Read More In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
Marketing Mcqs | Product Strategy Setting

The examples of natural products include ___________?

The examples of natural products include ___________?

A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber

Read More The examples of natural products include ___________?
Collecting Information and Forecasting Demand | Marketing Mcqs

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation

Read More The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
Business Markets and Buyer Behavior | Marketing Mcqs

The strategy that focuses on smaller segments and attract only few competitors is called?

The strategy that focuses on smaller segments and attract only few competitors is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

Read More The strategy that focuses on smaller segments and attract only few competitors is called?

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