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What is sales promotion?

Question:

What is sales promotion?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.

Note: The above multiple-choice question is for all general and Competitive Exams in India