Value proposition consists of?
Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
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A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?A. guarantees
B. warranties
C. labeling
D. packagingThe process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentationIn the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium pointThe promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialtiesThe price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discriminationThe sum of variable costs and fixed costs is classified as _______?
The sum of variable costs and fixed costs is classified as _______?A. fixed costs
B. total costs
C. augmented costs
D. variable costs