Value proposition consists of?
Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
A. guarantees
B. warranties
C. labeling
D. packaging
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point
A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination
A. fixed costs
B. total costs
C. augmented costs
D. variable costs