The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting
A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting
A. ineffective medicines
B. junk food and cigarettes
C. nutritious high fiber cereals
D. insurance products
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
A. management information system
B. marketing information system
C. financial information system
D. corporate information system
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system
A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations