Crafting Brand Positioning | Marketing Mcqs

The value proposition in which customer is focused, is the result of ___________?

Byadmin September 30, 2021July 17, 2022

The value proposition in which customer is focused, is the result of ___________?

A. targeting
B. positioning
C. extract target
D. segmenting

Creating Brand Equity | Marketing Mcqs

The parent brand if it is associated with multiple products in brand extension is called _________?

The parent brand if it is associated with multiple products in brand extension is called _________?

A. family brand
B. product extension
C. sub-product
D. parent company

Read More The parent brand if it is associated with multiple products in brand extension is called _________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The Company’s core business process includes __________?

The Company’s core business process includes __________?

A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above

Read More The Company’s core business process includes __________?
Collecting Information and Forecasting Demand | Marketing Mcqs

The market consists of a set of consumers having income, access and interest in a product is called ____________?

The market consists of a set of consumers having income, access and interest in a product is called ____________?

A. target market
B. penetrated market
C. potential market
D. available market

Read More The market consists of a set of consumers having income, access and interest in a product is called ____________?
Analyzing Consumer Markets | Marketing Mcqs

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting

Read More The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
Marketing Mcqs | Products | Services and Brands

The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?

The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?

A. franchise
B. relative stores
C. chain stores
D. off price voluntary stores

Read More The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
Customer Driven Marketing Strategy | Marketing Mcqs

The particular communication that must be achieve within definite target audience within specific time is classified as?

The particular communication that must be achieve within definite target audience within specific time is classified as?

A. message decision
B. media decision
C. advertising objective
D. advertising evaluation

Read More The particular communication that must be achieve within definite target audience within specific time is classified as?

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