The types of vertical marketing system are?
The types of vertical marketing system are?
A. contractual VMS
B. corporate VMS
C. administered VMS
D. all of above
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The management of new product development strategy includes?
The management of new product development strategy includes?A. customer centered development
B. team based development
C. systematic product development
D. all of aboveThe brand attributes associations that are not unique but similar to some other brands are classified as __________?
The brand attributes associations that are not unique but similar to some other brands are classified as __________?A. points of disparity
B. points of parity
C. points of difference
D. similar attributesThe programs design for customers which is limited to any affinity group are classified as ___________?
The programs design for customers which is limited to any affinity group are classified as ___________?A. market share forecast
B. company demand
C. market potential
D. company sales forecastThe strategy that focuses on smaller segments and attract only few competitors is called?
The strategy that focuses on smaller segments and attract only few competitors is called?A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketingThe overall brand discount rate is equal to the sum of _________?
The overall brand discount rate is equal to the sum of _________?A. brand risk premium
B. risk free rate
C. brand earnings
D. both A and BThe reduction in prices made on larger purchases is classified as?
The reduction in prices made on larger purchases is classified as?A. bargained reduction
B. discount
C. allowance
D. price segment